DAVY AGENCY · SOCIAL MEDIA
SOCIAL MEDIA MANAGEMENT FOR MUSIC ARTISTS
Most music socials get treated like a chore. We treat them like A&R: a place fans actually decide whether to follow your career. Davy runs social for bands, labels, and festivals that want strategy, content, and paid amplification handled by one team that cares about the music.
Floor: $1,000/month minimum for any social engagement. We do not run social work below this number.
What we actually do
- Content production: photo, video, short-form vertical, lyric clips, behind-the-scenes, gear and process content.
- Posting cadence and channel strategy across Instagram, TikTok, YouTube Shorts, Threads, X, and Bluesky.
- Community management: replies, DMs, comment moderation, fan-list capture into an audience you actually own.
- Paid social: Meta and TikTok ads, audience building, retargeting, conversion tracking through to ticket and merch sales.
- Influencer outreach and seeding for relevant tastemakers in your scene.
- Analytics and reporting: monthly readout with the numbers that matter, not vanity metrics.
Tiers
Tier 1 · Lean
$1,000 to $2,500 / month
Posting cadence locked. We schedule and publish 12 to 16 pieces per month across one or two platforms. Light community management. You provide raw assets or we shoot in small batches. Right for artists with active touring or new releases who need a steady drip without a full team.
- 1 or 2 platforms (typically Instagram + TikTok).
- 12 to 16 posts per month, mixed feed and short-form.
- Comment moderation within 24 hours business days.
- Monthly performance summary.
Tier 2 · Content Production
$3,000 to $6,000 / month
Tier 1 plus we make the content. Davy crews shoot photo and video monthly, cut down to short-form, design lyric and quote graphics, and ship batches to your calendar. Three to four platforms managed. Active community engagement. Right for artists in active release cycles, labels with multiple touring acts.
- 3 to 4 platforms managed.
- 20 to 32 pieces per month including original captures.
- 1 monthly content shoot day (photo plus short-form video).
- Quarterly strategy review.
Tier 3 · Full Strategy + Paid
$7,500 to $14,000 / month
Tier 2 plus paid social campaigns layered in. Dedicated paid budget management, audience-building campaigns across Meta and TikTok, retargeting on traffic from your release windows, conversion tracking to ticketing and merch. Influencer and tastemaker seeding included. Right for label rosters, festival programs, and artists running multi-quarter release cycles.
- All platforms managed including Threads, X, Bluesky as relevant.
- 32 to 48 pieces per month plus paid creative.
- 2 monthly content shoot days.
- Ad budget management (your ad spend is separate, paid directly to platforms).
- Monthly strategy call plus quarterly deep review.
Add-ons
Available as add-ons to any tier- Dedicated Reels production batch: $1,500 to $4,000 per batch (8 to 16 vertical-format pieces).
- TikTok-native short-form sprint: $2,000 to $5,000 per month focus.
- Influencer and tastemaker outreach campaign: $2,500 to $6,000 per campaign.
- Paid social ad budget management (separate from your ad spend): 15 to 20 percent of monthly ad spend, minimum $500/month.
- Release week social blitz: $1,500 to $3,500 for the 7 days around a release.
- Tour cutdown content (per tour): $1,500 to $4,000 depending on length and shows captured.
What we will not do
- Run social for projects with no music or release calendar yet. Get a record together, then come back.
- Promise a follower count. Numbers come from being good and consistent. We optimize for engaged fans, ticket sales, and merch revenue, not vanity stats.
- Buy followers, run engagement bots, or use any growth tactic that violates platform terms.
- Manage social for projects under $1K/month. We have tried. The math does not work for either side.
How we work
- 30-day onboarding: audit existing accounts, lock voice and visual guidelines, build content calendar for the first 90 days.
- Month 1 cadence locked, content batch shot and scheduled.
- Month 2 and 3: optimize against engagement, adjust mix, prep for any release windows.
- Minimum 90-day engagement. After that, month to month with 30 day cancellation notice.
- Revisions on creative are capped at 2 rounds per asset. Additional rounds billed at hourly rate.
What you bring
- Access to your existing social accounts (admin or editor role).
- Brand guidelines if they exist. If they do not, we build one together in onboarding.
- Release calendar, tour dates, merch drops, anything dated.
- A point of contact who can sign off on creative within a reasonable window. Slow approvals slow the work.
BOOK A CALL →Get a full quote →
Davy Agency, Portland. Full-stack music marketing and creative studio. davy.agency.
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