Music Marketing in Portland
Full-stack music marketing for indie artists, labels, and managers — brand identity, music videos, photography, merch, web, ads, and release campaigns built from one PDX studio. Headquartered in Portland, Oregon. Working with artists across the U.S. and internationally.
Why most music marketing fails
Music marketing for indie artists is fragmented by design. A publicist handles PR. A separate director handles the music video. Another photographer handles press shots. A designer handles the cover. A digital marketer handles ads. A web shop handles the site. By the time all those assets arrive, nothing lines up — the video looks nothing like the EP art, the captions don't match the brand voice, the merch reads like fan-made, and the website wasn't built for the release.
The result is a launch that feels like five disconnected projects instead of one campaign. The artist loses momentum. The label loses confidence. The audience never sees a coherent story.
DAVY AGENCY was built to fix that. We're a vertically integrated music marketing agency based in Portland, Oregon, operating out of a warehouse studio where almost every deliverable in a release campaign is made under one roof.
What we do for indie artists and labels
Brand foundation — visual identity, typography, palette, voice, and web presence. Built before you ever release a track so every later asset reads as one body of work. Done remotely with calls, shared boards, and async review for clients anywhere.
Music video production — concept, direction, shoot, and post. Tied to the brand foundation and album visual identity. Single videos, multi-video album cycles, performance + live session video.
Music photography — press portraits, album covers, EPK shoots, lookbooks, live coverage. Color-matched to the video and the merch so the campaign reads as one cycle.
Merch design + in-house screen printing — apparel, posters, packaging, label visual systems. Designed AND screen printed in our shop, not coordinated with vendors.
Release campaign system — our 90-day rollout playbook. Plan, asset production, rollout calendar, paid media, retailer/streaming pitch, press outreach, fan outreach, and metrics. See the 2026 pricing guide for tier breakdowns.
Web + funnel — release sites, EPK sites, label sites, mailing-list capture, fan funnels, ticketing pages.
Paid social + ads — Meta, TikTok, YouTube, Spotify ad campaigns scoped against release dates, with weekly creative refreshes drawn from the same visual system.
Sync + licensing prep — clean stems, correctly-tagged masters, metadata, IP register prep, cue sheets — anything labels and music supervisors expect before they'll consider a placement.
Each service plugs into the others. Hire us for one and you can scale up to the whole system without hiring anyone else, repeating your brief, or risking the visual coherence.
Where we are, who we work with
Davy Agency is headquartered in Portland, Oregon — but our roster of artists, labels, and managers is national and international. We've run releases for bands based in Brooklyn, Los Angeles, London, Berlin, Mexico City, and beyond, alongside the Portland indie / post-punk / industrial / shoegaze scenes. Distance isn't a barrier: production days happen at our PDX warehouse studio, location and live shoots travel anywhere, and remote-first clients work with us via shared assets, calls, and shipped goods.
Why does Portland matter at all? Because cities reward specificity. Working out of one warehouse studio — where the music video, the photography, the merch, and the release campaign are all made by the same team in the same building — is how a release stops looking like five fragmented vendors and starts feeling like a campaign. Whether the artist is in Portland, Brooklyn, or Berlin.
How a release campaign actually runs
A typical Tier 2 ($15K) release campaign at Davy looks like this:
- Weeks 1-2: Brand foundation locked — palette, type, voice, motifs.
- Weeks 3-5: Music video concept + treatment + pre-pro.
- Weeks 4-7: Photography shoot day(s) — cover, portraits, lookbook, performance.
- Weeks 5-9: Music video shoot + post.
- Weeks 6-10: Merch design + in-house print run.
- Weeks 8-12: Web release site + EPK + paid media creative.
- Week 12: Release day. Coordinated rollout across video, press, merch drop, paid media, fan funnel.
- Weeks 13-16: Post-release — ad refresh, sync pitches, metrics review.
For full Tier breakdown see the 2026 pricing guide.
Pricing
| Scope | Starts at |
|---|---|
| Tier 1 — Single asset or campaign segment (one video, one photoshoot, etc.) | $5,000 |
| Tier 2 — Full release campaign (brand + video + photo + merch + web + paid) | $15,000 |
| Tier 3 — Album cycle / extended campaign (multi-video, multi-shoot, full rollout) | $40,000 |
| Label retainer (ongoing roster work) | Custom quote |
Every tier includes art direction, project management, and the visual coherence across deliverables that makes a release feel like a campaign. See the full breakdown in the pricing guide.
Recent work
We've run releases and built visual systems for artists across punk, post-punk, hardcore, industrial, indie rock, and shoegaze — including A Place to Bury Strangers, Bootblacks, Kevin Moan + The Howling, Pixel Grip, Cold Waves, and others.
Who this is for
- Bands anywhere planning an album, EP, or single in the next 6 months
- Labels working with national or international talent who need consistent rollout across roster
- Artist managers tired of stitching together 5 vendors per release
- Festivals + venues commissioning house creative across a season
Headquartered in Portland, Oregon. Most of our roster is based outside Portland — we work with artists across the U.S., Europe, the UK, and Latin America. Local PDX clients get warehouse-studio production days; remote clients ship in for production blocks, or we travel to them.
FAQ
What does music marketing actually cost?
Tier 1 (single asset, e.g. one video or one photoshoot): $5,000+. Tier 2 (full release campaign with brand + video + photo + merch + web + paid): $15,000+. Tier 3 (album cycle, multi-video, extended rollout): $40,000+. See the 2026 pricing guide for the full breakdown.
Do you only do one piece, or the whole campaign?
Both. About a third of our work is single-piece (a video, a photoshoot, a merch run). The other two-thirds is full release campaigns where everything plugs into one visual system. Either way the work is built so it can scale up later without losing the thread.
What kinds of artists do you work with?
Punk, post-punk, hardcore, industrial, indie rock, shoegaze, electronic, and adjacent independent scenes. We work across all genres — country, pop, hip-hop, indie, post-punk, electronic, classical, anything you bring us.
Are you based in Portland?
Yes — Portland, Oregon, in a warehouse studio that doubles as our music video and photography production space and our screen printing shop. But most of our work is for artists outside Portland. We serve clients nationally and internationally — across the U.S., Europe, the UK, and Latin America. Distance is not a barrier; production blocks happen at our PDX studio or we travel.
How is this different from a publicist or a label?
A publicist sends pitches. A label signs artists and funds releases. We make the visual and digital assets that hold the release together — and run the rollout playbook around them. We work alongside publicists and labels, not in place of them.
How long does a campaign take?
Tier 1 single asset: 2-6 weeks. Tier 2 release campaign: 12-16 weeks. Tier 3 album cycle: 16-24 weeks. Rush available for an extra fee.
Ready to talk?
Start a project → (5-minute questionnaire)
Book a discovery call → (15 minutes, no pitch)
Or email Davy directly: dp@davy.agency