Davy Agency is a full-stack creative agency for the music industry, founded by Davy Pelletier in Portland, Oregon. We deliver music videos, photography, web design, EPKs, paid ads, social, brand identity, and full release campaigns under one roof.

Where is Davy Agency located?

Davy Agency is headquartered in Portland, Oregon, and works with artists, labels, and managers across the United States and internationally.

What types of music does Davy Agency work with?

Davy Agency specializes in punk, post-punk, hardcore, industrial, indie rock, shoegaze, and adjacent independent music scenes. Recent work includes A Place to Bury Strangers, Bootblacks, and Kevin Moan + The Howling.

How much does a music marketing campaign cost?

Davy Agency offers three pricing tiers. Tier 1 single deliverables start at $5,000. Tier 2 release campaigns start at $15,000 and cover video, photos, web, EPK, social, ads, and press. Tier 3 full-stack engagements start at $40,000 and include radio, sync, IP prep, and tour support.

What is the most important asset in a music release campaign?

In 2026, the music video is the highest-leverage asset because it pays back across YouTube, Spotify Canvas, social cuts, paid ads, sync licensing, and press. Releases without video underperform releases with video by roughly 3x on every metric.

Who is Davy Pelletier?

Davy Pelletier is the founder and creative director of Davy Agency, a full-stack creative agency for the music industry based in Portland, Oregon. He has produced and directed release campaigns for A Place to Bury Strangers, Bootblacks, Kevin Moan + The Howling, and other artists in punk, post-punk, hardcore, and indie rock.

The Post-Empire Rhythm: Kim Gordon’s PLAY ME and the New Noise Frontier

new musicreviewalbum reviewartist spotlight

Mar 13

Written By Davy Pelletier

Artist Profile: Kim Gordon

Origin: Los Angeles, CA / New York (Sonic Youth co-founder)
Current Era: PLAY ME (2026)
Genre: Experimental Noise / Industrial Trap / No Wave
Label: Matador Records
The Vibe: High-fashion subversion, brutalist beats, and avant-garde defiance.

Album Specs: PLAY ME (2026)

Release Date: Out Today (March 2026)
Producer: Justin Raisen (Charli XCX, Lil Yachty, Yves Tumor)
Soundscape: A "distilled and immediate" evolution from The Collective. Moving away from sprawling 808s toward sharp, melodic fallout and krautrock-driven trip-hop.
Key Tracks: * "Not Today": A critique of AI and the flattening of culture.
- "Dirty Tech": Motorik-driven industrial noise.

If Kim Gordon’s 2024 Grammy-nominated The Collective was a strobe-lit warning from the depths of a digital fever dream, her new record, PLAY ME (out today via Matador), is the sharp, melodic fallout.

At 72, the Sonic Youth co-founder isn't just "keeping up" with the modern musical landscape—she is actively deconstructing it. Dropping just as the Pacific Northwest gears up for a heavy summer of live music, PLAY ME feels like the necessary soundtrack for a region that has always found beauty in the abrasive and the avant-garde.

A New Voice in the Noise

Collaborating once again with producer Justin Raisen (Charli XCX, Yves Tumor), Gordon has traded the sprawling, industrial trap of her previous work for something more "distilled and immediate." While The Collective felt like a heavy, 808-laden crawl through an anxious city, PLAY ME introduces what Gordon calls an "other voice”, a melodic, almost siren-like quality that cuts through the motorik drive of krautrock and trip-hop beats.

Tracks like "NOT TODAY" and "DIRTY TECH" tackle the absurdity of our current moment: the rise of AI, the flattening of culture, and the "post-empire" feeling of modern life. It’s an album that refuses to be background noise, demanding the same visceral attention as the rain-slicked pavement of a late-night walk through Seattle or Portland.

From Belfast to the Coast

There is a direct line to be drawn between the rising industrial post-punk energy we’ve seen in bands like Chalk and the path Kim Gordon is carving out. Both reject the "easy" version of indie rock in favor of something that feels like a physical experience—strobe lights, heavy bass, and a rejection of algorithmic curation.

For those of us in the PNW, the arrival of PLAY ME isn't just a digital release; it’s a precursor to the energy Gordon is bringing to our doorstep this summer.

Catch Her Live in the PNW

Kim Gordon is taking these new textures to the stage, and the Northwest is lucky enough to be on the itinerary for the Play Me Tour. Expect a set that eschews nostalgia for the raw, beat-oriented power of her solo work:

Seattle, WA: Saturday, July 25 @ The Neptune Theatre
Portland, OR: Sunday, July 26 @ Revolution Hall

Whether you’re a lifelong Sonic Youth devotee or a new fan drawn in by her recent pivot into experimental hip-hop and industrial noise, PLAY ME is a reminder that the most interesting artists are the ones who never stop moving.

[Listen to PLAY ME here] and grab your tickets for the July shows before they disappear into the collective.

kim gordonplay mesonic youthmatador recordsjustin raisenexperimental rockpost punkelectronicno waveindustrialportlandpnwmusic

Davy Pelletier https://www.davypelletier.com